電商平臺(tái)只是一個(gè)工具,是讓客戶(hù)獲取資訊、庫(kù)存信息、行業(yè)經(jīng)驗(yàn)和產(chǎn)品信息的渠道。通過(guò)這個(gè)平臺(tái),結(jié)合倍捷本地組裝產(chǎn)線(xiàn)、海量庫(kù)存以及專(zhuān)業(yè)的增值服務(wù),能夠讓倍捷的互連解決方案更容易被客戶(hù)被搜索到,也讓客戶(hù)更輕松的購(gòu)買(mǎi)心儀的產(chǎn)品。在精簡(jiǎn)購(gòu)物流程的同時(shí),提升了客戶(hù)體驗(yàn)。
面對(duì)為何在進(jìn)入亞洲市場(chǎng)四年后,才開(kāi)始增強(qiáng)電商模式的疑問(wèn),StevenFisher解釋道,“連接器行業(yè)本身的標(biāo)準(zhǔn)化程度非常低,對(duì)于客戶(hù)而言,如果在沒(méi)有專(zhuān)業(yè)咨詢(xún)的輔助下,會(huì)有選錯(cuò)產(chǎn)品的可能性。我們不希望客戶(hù)因?yàn)橛嗁?gòu)了不適合的連接器而產(chǎn)生麻煩。此外,倍捷并不會(huì)隨波逐流,而是跟隨客戶(hù)的腳步去精進(jìn)。電商平臺(tái),無(wú)遠(yuǎn)佛界,日夜無(wú)休,是的客戶(hù)體驗(yàn)方式。如今倍捷的業(yè)務(wù)愈發(fā)成熟,行業(yè)發(fā)展也更加先進(jìn),電商模式可以帶給客戶(hù)多一種購(gòu)物選擇。實(shí)際上,倍捷已有20%的業(yè)務(wù)是來(lái)自其他分銷(xiāo)商或電商平臺(tái)
倍捷在全球備有超過(guò)九千萬(wàn)美元的庫(kù)存,且主要為零部件。利用現(xiàn)有零部件庫(kù)存,可以組裝出近兩億個(gè)型號(hào)的產(chǎn)品。在倍捷出售的連接器產(chǎn)品中,70%是按照客戶(hù)需求定制的產(chǎn)品。由于備有大量的庫(kù)存,倍捷能夠即刻組裝,滿(mǎn)足客戶(hù)對(duì)產(chǎn)品的定制化要求。
這里StevenFisher提到了開(kāi)拓市場(chǎng)的一個(gè)秘訣,無(wú)論客戶(hù)體量有多少,倍捷會(huì)提前設(shè)立工廠(chǎng),快速建立裝配線(xiàn),這一舉措讓倍捷的出貨速度大增。此外,倍捷在全球的5個(gè)工廠(chǎng)也會(huì)相互配合來(lái)支持客戶(hù)的緊急需求
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