倍捷連接器是一家精密連接器的經(jīng)銷商和授權(quán)組裝廠,其設(shè)計和組裝的互聯(lián)解決方案應(yīng)用于工業(yè)、醫(yī)療、航空航天、軌道交通以及能源等多個領(lǐng)域。倍捷連接器董事長兼首席執(zhí)行官Steven Fisher介紹,該公司是由其父親Murray Fisher于1946在美國費城創(chuàng)辦,當時公司業(yè)務(wù)除連接器業(yè)務(wù)外,還有真空管和半導體。作為公司第二代管理者,Steven Fisher在二十世紀七十年代決定將業(yè)務(wù)專注于連接器,談到原因,他表示:“當時,半導體狂潮拉開序幕,分銷商日益興起,但半導體迭代產(chǎn)品周期快,不容易控制,而連接器的組裝模式卻不容易被仿制
電商平臺只是一個工具,是讓客戶獲取資訊、庫存信息、行業(yè)經(jīng)驗和產(chǎn)品信息的渠道。通過這個平臺,結(jié)合倍捷本地組裝產(chǎn)線、海量庫存以及專業(yè)的增值服務(wù),能夠讓倍捷的互連解決方案更容易被客戶被搜索到,也讓客戶更輕松的購買心儀的產(chǎn)品。在精簡購物流程的同時,提升了客戶體驗。
面對為何在進入亞洲市場四年后,才開始增強電商模式的疑問,StevenFisher解釋道,“連接器行業(yè)本身的標準化程度非常低,對于客戶而言,如果在沒有專業(yè)咨詢的輔助下,會有選錯產(chǎn)品的可能性。我們不希望客戶因為訂購了不適合的連接器而產(chǎn)生麻煩。此外,倍捷并不會隨波逐流,而是跟隨客戶的腳步去精進。電商平臺,無遠佛界,日夜無休,是的客戶體驗方式。如今倍捷的業(yè)務(wù)愈發(fā)成熟,行業(yè)發(fā)展也更加先進,電商模式可以帶給客戶多一種購物選擇。實際上,倍捷已有20%的業(yè)務(wù)是來自其他分銷商或電商平臺
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