“REGAL”中文名稱“皇家”,源由1978年公司創(chuàng)始人陳炎昆先生游學(xué)英國倫敦,于白金漢宮廣場親睹英國女王校閱皇家衛(wèi)隊盛典的場面,充分展示英國皇族的尊貴典雅華麗的風(fēng)范,從而取名“皇家”.英國皇族擁有的非凡氣魄,尊貴儒雅,時尚的氣質(zhì),從而塑造皇家的品牌形象,我們追求以設(shè)計質(zhì)量高級化,價格平民化,高貴不貴的宗旨,讓消費者更深入體會“生活,藝術(shù),文化”的英國皇族風(fēng)范。

The beauty of writing字譯“書寫之美”,皇家筆書寫工具制作以完美設(shè)計及精湛手工技術(shù),滿足實用與時尚,便書寫成為美麗,樂趣及喜悅的目標外,更提升為生活,藝術(shù),文化的境界為愿景,除隨身攜帶及珍藏外,更是饋贈親友的尊榮好禮,不僅能淋漓盡致表達您的心意,更彰顯你的獨到眼光和非凡品味。

皇家書寫工業(yè)目前總計有24個大系列,主要以銥金,寶珠,圓珠筆為主,銥金筆配有吸水器(墨水囊),寶珠筆配備可替換的寶珠芯,同時圓珠筆也配有可替換的圓珠芯。

皇家書寫工具的設(shè)計理念以時尚與懷古結(jié)合,體現(xiàn)歐洲風(fēng)格為題材,將歐洲簡潔,穩(wěn)重而又不失高貴的特征結(jié)合于商品上,使皇家書寫工具與國內(nèi)其他品牌的不同特色體現(xiàn)得淋漓盡致。

英國皇家筆于1979年申請品牌注冊于臺灣,專精于書寫工具之生產(chǎn)與行銷迄今,初期以中文品牌“皇家筆”行銷于臺灣內(nèi)銷市場.1987年起,以“REGAL”于世界上重點國家注冊,并藉國際上展覽會介紹“REGAL”,目前產(chǎn)品行銷歐洲,美洲,亞洲,中南美洲等60個國家;且與30個國家建立“REGAL”品牌代理銷售.我們相稱為“Regal Family”(皇家家族),知名度與國際市場占有率已堪足列為世界性品牌之林!

我們累積了31年的研發(fā)設(shè)計經(jīng)驗,質(zhì)量及商譽,亦為國際上知名世界性品牌商代工(OEM)及委托設(shè)計代工(ODM)他們的品牌足跡遍及全世界.經(jīng)營上我們重視客戶服務(wù),以消費者及市場為導(dǎo)向,產(chǎn)銷分享能達雙贏目標,貫徹企業(yè)永續(xù)經(jīng)營的理念。

“REGAL”,its idea came from the owner of Regal company Andy Chen,When he took his overseas studies in London and saw the royal parade offered by British queen in Buckingham Palace,The name of Regal came into being as our company and brand name,It symbols noble and honorable as our product style,but the deepest meaning is its popularization like our policy by offering the very competitive price to our customers.

Our REGAL brand registered in 1979 in Taiwan for manufacturing”writing instrument”and contributing to sales till now,since 1987,we started our exporting business with”REGAL”brand all over the world and apply”REGAL”brand registeration in some countries,In the meanwhile,we actively attend the international exhibition to take the best opportunity to introduce our product to customers,We sell our high quality goods through over the world,Europe,U.S.A.Middle&South American,Asia ,Africa,and Middle East etc total 58 countries.

Now we have established our brand sales agent with 23 countries called our partner”Regal Family”.We also make OEM&ODM for some very famous company which their brand tracks all over the world,With accumulating experience of 31 years in innovation,design,high quality control,good reputation which as our very valued treasure and help us stand on very solid foot to look forward the bright future.